ICCL wishes to thank Clive Memmott, CEO of Greater Manchester Chamber of Commerce for hosting LEGO® SERIOUS PLAY®Taster Workshop and addressing participants with great words about innovation and creativity: "We think that this tool adds up to the great work performed by Dr Abeer to support our members in developing their creativity and innovation, the GMCC is keen on introducing all what we can to develop businesses in and around Greater Manchester". Next time, we hope you will enough time to play with Lego!.
The LEGO® SERIOUS PLAY® (LSP) Taster Workshop which was conducted at Greater Manchester Chamber of Commerce on 21st September was concluded with success and very positive testimonials. The morning and afternoon sessions attempted to familiarise participants with hands-on experience of the tool and its in-depth benefits to businesses and individuals. After about an hour spent with skills development exercises aiming at establishing connection between hands and the brain, participants built with excitement their companies’ core and aspirational identities. LSP was explained in much detail, also its uses and value for strategic planning and scenarios of the future. Participants were challenged and pushed to think creatively into their USPs and answering the question: ‘why would a client choose them and not the competition’.
LSP is used for small, medium and large companies to initiate and sustain change based on 100% participation, visual imagery and creative utilisation of the right side of the brain in a non-stressful hands-on sessions providing great opportunity to unlock potential in high value teams.

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Lynne Makinson-Walsh, Head of Aspiration, Dreamr, Digital development and design agency.
Dr Abeer Pharaon will be presenting taster sessions at Greater Manchester Chamber of Commerce on 21st September aimed at small businesses.
Participants will receive hands on experience using LEGO® SERIOUS PLAY® (LSP) to visually build their core and aspirational business identities. The taster is expected to familiarise participants with the powerful tool and dig deep into the core of what their business is about and visualise ambitions stored in subconscious mind about future options.
A full day training on developing USPs will follow and is offered at discounted price for participants of the taster sessions.
21st September 2015
Morning session: 10am-12.30 pm
Afternoon session: 2pm-4.30pm

Places are limited to 16 participants per taster session, for registration, please contact Katherine Eaton katherine.eaton@gmchamber.co.uk or visit this link
For more information about the session or LEGO® SERIOUS PLAY®, please contact
Dr Abeer Pharaon abeer@innovation-culture.com or call 07775581871.
Ready to Play with LEGO? Hands up!
ICCL delivered LSP taster session to Mr Mattias Uvin, sourcing manager at rail and transport giant, Alstom. The session was held at Greater Manchester Chamber of Commerce. Mr Uvin spent two hours designing new creative ideas for his company. The taster session aimed at introducing LSP as a potential tool to support Alstom in creatively developing new products and services and developing innovative solutions for their customers.
The session was concluded with a list of commitments and decisions made to carry on further discussions to get LSP in Alstom to drive creativity and innovation.
Click here for Mr Mattias Uvin testimonial.

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Engineer Amani AlSayyed, ICCL's UAE representative presented a paper titled: "Developing Creativity and Innovation using Lego Serious Play" on behalf of Dr Abeer Pharaon in the Creativity and Innovation Forum organised by Ajman Chamber of Commerce. 
ICCL was delighted to receive a trophy as a recognition of our effort to present in the innovation forum. 
Dr Abeer Pharaon delivered training (6-9/4/2015) titled: 'Developing Creative Role Potential' to Ajman Free Zone (AFZA) for Middle Management staff. This was followed by a second training session to the top management investigating 'Unique Selling Points and Competitor Analysis'. 
Both training sessions were concluded with great success and benefit. 
Selected testimonials: 
"It is the first time i meet someone who is extremely happy with the team they deliver training to. I have expected the benefit, however, when I attended i was blown up with the level of engagement, the ability to deliver the concepts in practical and simple way. We have to apply training outcome now and ready to approve further similar training".  Mr Mahmoud Hashimi, GM, AFZA. 
Testimonial video from AFZA Middle Management (In Arabic) 

Visit our gallery for this event to view photos. 

ICCL Delivered  LEGO® SERIOUS PLAY® and Lumina Learning sessions to Emirates National Oil company (ENOC)
The session looked at competencies and role development of the management team who attended the training. Both LSP and Lumina were used to support the team in role development and creating communication channels for the team. 
Ms Rachel Handley, Manager – Learning & Training, Group Human Resources, ENOC, UAE
Provides feedback on the sessions