The LEGO® SERIOUS PLAY® (LSP) methodology is an innovative process designed to enhance innovation and business performance. It is hands-on, minds-on learning which produces a deeper, more meaningful understanding of the world and its possibilities.

LSP is used for a broad range of purposes, including:


  • Strategy development and exploration
  • Innovation and product development
  • Organizational development for management, teams and individuals
  • Change management
  • Scenario planning and problem solving
  • Personal development

Video courtesy to Liquid Agency

LSP is based on Hands Knowledge which is defined as: "accessing the 3rd dimension of the brain and producing knowledge and ideas from the subconscious mind in the form of visible models".

Click here to open ICCL powerpoint presentation about The LEGO® SERIOUS PLAY® (LSP) method. 


Where is LSP currently used?

LSP is currently used in various companies around the world such as:
Daimler Chrysler Novo Nordisk  Roche Pharmaceutical Nokia
Orange Hewlett Packard Microsoft Ernst&Young
Coca Cola      
​​and YOU!